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TAILORED ESTIMATE

No two products need the same proof. So we build every estimate around yours.

No two businesses (or the claims they want to prove) are the same. We scope each study to your product, your market and how far the proof needs to go. Tell us what you’re validating and we’ll send a tailored estimate.

In every study, whatever the scope
  • 01A claim you can defend
  • 02Full test report
  • 03Certification seal + QR page
Scope yours below
SHOW, DON't TELL

First two studies each month get the explainer video — free.

A short branded film of your result, made to run on packaging QR pages, sell sheets and socials. Book early in the month and it’s included. After the first two, it becomes a paid add-on.
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A female scientist in a lab coat and safety glasses sits by a laptop and microscope with 25% growth data charts overlay.

Our most sold plans

Whether you are just starting or you have several ideas in mind, we'll find a solution

Included in Every Plan

A validated claim for packaging, sell sheets & vet materials
A full test report on your endpoint
Certification seal + a QR proof page
Ongoing Scientific Support with authorities and vets

Single Claim

One product, one claim — a hero SKU or a category entry.
Get Costing Estimation

Product Range

2–5 products — a full line you want to prove together.
Get Costing Estimation

Portfolio

6+ products or ongoing work — manufacturers & multi-brand.
Get Costing Estimation

Experience from Pharma.

Now for Nutraceuticals, Pet Food & Supplements.

For your customers, this means trust your competitors cannot match.
Lab4Paws works alongside veterinary pharmaceutical companies on the development of new drugs, diagnostics, and medicaments. This means two things for you: our testing standards are pharma-grade — the same rigour applied to clinical drug development — and we have first-hand, real-time access to the latest feedback from the pharma and clinical world. When we validate your claim, it's not validated to pet food industry standards. It's validated to pharma standards. That's your competitive moat.

Human-grade quality testing protocols

Our standards meet the rigorous demands of pharmaceutical development, ensuring your pet food claims are based on the highest scientific integrity.
Pharma and clinical-world insights applied to pet nutrition

In-vitro lab testing only — no live animal testing, ever

Our commitment to ethical and efficient research means all testing is conducted in a lab, providing faster, more reproducible, and humane results.
Ethical, Fast, and Reproducible Results
All our testing is lab-based and in-vitro — meaning we test on cell models, not live animals. This is not only a more ethical approach — it's also faster, more reproducible, and increasingly preferred by regulators and consumers alike.

The Scientists Behind the Claim

When you send us your product, these are the people testing it.
Davide Confalonieri, PhD
Founder & CEO
Davide is a biotechnology entrepreneur and scientist with a background in tissue engineering, regenerative medicine, and preclinical research. He founded Lab4Paws to close the infrastructure gap in veterinary science — and applies the same scientific standards to pet food claim validation that his lab uses daily for pharmaceutical clients. His experience spans scientific research, international commercial strategy, and building scalable platforms for veterinary preclinical science.
Shrinidhi Thottangal Mohan, MSc MSc
Head of Laboratory Operations
Shrinidhi holds a Master's degree in Microbiology and Molecular and Cellular Biology. She leads laboratory operations at Lab4Paws, specialising in the isolation and expansion of animal primary cells, development of in vitro models, and optimisation of cell culture systems. The biological assays behind every validated pet food claim run through her hands.